Navigating Through The Phases Of Success
David Wood /
January 16, 2015 /
When you think of a successful marketer, what do you see?
A person sitting on the beach with a smile on their face; refreshing their inbox as commissions just role in?
I see something a little different.
I see the average person at their computer, grinding away.
Working furiously to get what they want.
When someone is successful, people often look over their past. They don’t see all the work they put in, all the pain and frustration they endured.
They don’t really see the massive energy that was expended to create the outcome. Instead, they look at how effortlessly they are creating results now.
So what do people do?
They try and copy them.
Brand new people, just getting started; attempt to do what seven figure earners are doing.
Hangouts, webinars, marketing funnels, paid traffic.
But there’s a problem.
The actions the seven figure earners are doing, are a completely different set of actions that will work for beginners.
It’s because there are different phases to this business.
First is going from $0 to $3000/month.
The next is going from $3000 to about $10,000 a month.
The next is $10,000 to around $30,000.
Finally, from $30,000 to $50,000-$100,000/month.
Each phase requires a very different set of actions.
Here’s how they work:
$0 to $3000/month
This first phase is the hardest, but can be accomplished in about 30-90 days when done right.
The easiest way to make $3000/month is to make one $3000 commission a month. The higher priced products you have to sell, the easier it will be to create the results you want.
Or you could make 3-5 sales a week of lower priced products. The numbers don’t matter so much, what matters is generating about 10-30 leads a day. With 10-30 leads a day coming into your business, you can quickly figure out how to create $3000-$5000 a month in commissions.
To start, you don’t need to worry about complex marketing systems. Marketers always make the mistake of trying to be a guru before they have their first sale.
So they try and build their own Squeeze pages, videos, sales funnels and more. Stick to the proven material first. Use the default sales funnels, if you know how you can create a single Squeeze page.
The only thing you really need is a quality follow-up system. An email follow-up system that automatically follows up with your prospects and sells to them.
I talked about how to create one of these in this post:
To create 10-30 leads a day, all you have to do is focus on a single strategy. Like blogging or social media. Free marketing.
If you focus every day on creating and promoting content; you can get to about 10-30 leads/day within 90 days. As long as you’re consistent and doing something that’s proven to work; like blogging.
Finally you just have to tweak your follow-up emails improving them each time.
Free traffic generation strategies work a lot better to begin with, read why here. Sending paid traffic to the default sales funnels is a classic example of trying to skip the grind.
It isn’t going to work yet, and I’ll explain why.
The next phase is the real grind.
Going from a hundred bucks a day to $10,000 a month.
All with the same lead flow of about 10-30 leads a day. Once you’re making a few sales with a really basic setup; moving to the next phase is as simple as doing live events and calling people.
It’s what I did, and it works fast.
Live events like Google hangouts or webinars are the easiest way to sell to large numbers of people without getting on the phone.
Everyone wants to only send traffic to a sales page, but that’s the slowest way to move up to the next phase. It’s only the smart thing to do while you’re building up your lead flow.
The fast way to move to the next phase is to get in front of people, by putting on live webinars or hangouts with your list every week. You can provide some kind of training, and sell at the end.
If you don’t know how to sell, buy some of the products inside Empower Network. You’re either committed or you’re not.
The next activity for dramatically increasing your conversions is to call people.
Pick up the phone, and call your prospects. Even if you’re horrible at selling, in the presence of rapport you can always close people over the phone.
You can do this really easily, without even feeling like a salesman. After people have gone through your value-based email sequence, offer them the chance to get on the phone with you for free.
Autopilot commissions are badass, and they’re something that happen more and more often when you reach the $30,000+ level. When you develop the marketing skills.
The fact is most Network Marketers are horrible at marketing. If you want to buy traffic and just have people purchase from your follow-up emails; you need to have REALLY good marketing. The kind of marketing my team create who I pay hundreds of thousands of dollars to.
These two things will blow up your results, and if you’re too afraid to do them you just need to look yourself in the mirror and say “I’m a wussy”.
Live webinars or hangouts with your list each week. Offer people the chance to get on the phone with you for a free training or coaching session. That’s it. Virtually triples your conversions when you do it right.
$10,000 to $30,000/month
This is where it gets really interesting, because you’re entering the territory of another kind of financial freedom.
This is actually the easiest phase to move through; but people end of stuck because they focus on the wrong things.
That’s all there is to it.
Call your customers or have someone call your customers, and upsell them higher priced products.
You’ll go from the average person spending $100 to $300 in one phone call.
Maybe, you’ll have to generate a few extra leads to get to this level. But I see people get here all the time with a lead flow of about 20-30 leads a day.
The solution is simple at this point, publish more content or start experimenting with paid traffic.
$30,000/month to $100,000/month
Past $30,000/month you enter another phase where it gets a little bit more difficult.
Building teams and increasing everything.
To make A LOT of money in this business, you gotta keep people around. By keeping people around and helping them through the phases; your team grows as does your check.
The easiest way to keep people around is to establish some kind of team culture. A team membership site (maybe), a weekly phone call, Google hangouts – that kind of thing. Creating a community aspect.
I know it sounds really simple, and the truth is it is. People only make it difficult in their own minds. You can create as much resistance to doing this stuff as you want.
You can also stay broke and struggling as you resist to move through the phases or even take the first action.
As you move through these phases, resistance is normal. It’s normal for people to try and force a level one phase income into a level two or three income.
If it ain’t broke, why fix it right?
Sometimes people try and jump straight to the team building phase.
“I’m going to build a team membership site, with my one sign up”…
…”and the site will have ONE video on it about how to build team membership sites”.
Don’t resist moving through the phases. Stop doing the same things expecting different results.
It’s a lot easier to triple your income from upselling your new members than it is to triple your traffic. At first you’ve got to start with a daily lead flow.
Then you can increase your conversions, then you can increase the average value of each customer.
The most important lesson of all:
YOU CAN’T SKIP THE GRIND.
It doesn’t work.
Spending all your time doing live trainings with a list of 5 people isn’t going to make you rich.
It might make you better at selling, but you’ll never create the results you want.
First you need to build the lead flow up, by working at your blog.
You could try paid traffic, but it rarely works unless you know how to do marketing.
Instead, follow the phases.
Know when to shift your activities, and try not to get stuck at an income level. If you’re stuck it can only mean you’re focused on the wrong things.
Trying to create any income by skipping to the top phase doesn’t work.
Neither does trying to force a $3000/month income to a $30,000/month income by just blogging daily.
The only thing that will create different results is different activities.
It starts with the grind, building up your traffic, getting leads into your business.
Above everything, you have to trust your gut and have faith in the process.
There’s a sure-fire way to never be happy or successful.
It’s called listening to society.
In other words; people who don’t know what you want.
There’s also a sure-fire way to success.
Trust your gut, take massive action and do whatever it takes to get what you want.
Believe in yourself, and be persistent.
You can speed up the process along the way doing three things:
Increase Your Traffic
Increase Your Conversions Through Live Events And Phone Calls
That’s it folks.
The phases of success in this business, and how to navigate through them.
P.S. Leave me your thoughts, comments and questions below.
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January 16, 2015 at 6:56 pm - Reply
I love going through the phases. There no better mark of progress personally than to witness yourself grow, then look back and just be amazed at how far you did go in x amount of time. It’s motivation and something worth celebrating, each stop along the way.
January 16, 2015 at 6:58 pm - Reply
This is one of those things where you just can’t fake it. You can try and game or cheat the systems but the numbers don’t lie. AND it will always catch up to you. When I first came online I tried to follow my mentor and do everything he was doing. All it got me was no where!
He was doing a different training every week on a new marketing process. I was picking up every single one of them. I belied in it so much that 5 months went buy and I had made barely $100.
It wasn’t until I focused on one thing..one strategy that I started to gain some traction with my marketing. Even then I did it all backwards but still netted a 26K week 9 months later. Then it just dropped like a rock because I stopped focusing on the main thing…the right action that got me there.
You can’t skip the grind!
The Network Dad
January 16, 2015 at 7:31 pm - Reply
Great post. Too many people look at success as a destination but they fail to realize it’s a journey. People look at the person near the top but they didn’t see the struggle. What appears as an over night sensation was really years in the making. Each person has a different break through point based on their pass experience. The key is to keep going until….UNTIL is different for each person. H.G.M.
January 16, 2015 at 7:45 pm - Reply
You take the rocket science out of the equation and truly simplify the system. Yes, I admit I fell off, but thanks for keeping the door open for me Dave! 2015 is the first day of the rest of my life and I am empowered once again. See ya soon brother!
January 16, 2015 at 8:41 pm - Reply
So true. Thanks for your leadership and showing us what is important.
January 16, 2015 at 10:57 pm - Reply
Dave this seriously cleared up some major “Duh” for me! Now I’m following it to a “T” and you WILL See ME on the Leaderboards in 90 Days!
Namaste my friend…
January 16, 2015 at 10:58 pm - Reply
Thank you for the clarity of these posts. This is something I can relate to.
January 17, 2015 at 12:55 am - Reply
This time just want to say thank you because you inspirrd me and i also understood that somehow i do the right things 🙂
January 17, 2015 at 2:14 am - Reply
Each David’s blog post is a work of art and an opportunity for people to grow and make quality decisions.
Each webcast is fantastic and a great opportunity to grow and make decisions that can lift people out of mediocrity.
Success can be achieved with daily decisions change.
Thank you David for your strength, consistency and creativity for new tremendous success tools.
Fortune favors the brave.
January 17, 2015 at 7:49 am - Reply
Thank you for this straight talk, Dave. I have just begun to understand this process, after the past 3 years, starting with me being clueless about what a “link” or “landing page” was, to finally even understanding the Nature of “The Grind.” I am getting it now, and like Cate above, you WILL SEE me on one of your stages. I am just ONE of your newest Millionaires. A few of your others are on My Team. Team Alchemy. Remember our name!
January 17, 2015 at 11:07 am - Reply
Dave, WOW this is great stuff…..break thruuuuuuuuuuuuuuuu. OK based on what I have read over the last few days from you I am going back to basics. No paid traffic, no custom landing pages, just cranking out content and making sure I have a great e-mail follow up system. Thank you, thank you, thank you! See in in Vegas!
January 18, 2015 at 11:37 am - Reply
Thanks for sharing David. Absolutely awesome.
January 18, 2015 at 11:11 pm - Reply
Simplicity Rocks brotha!! Awesome post! I Wish I had this years ago to avoid the Wrong kinda grind! Can’t wait to show the world how fast and easy I will, in less than 6 months, hit $1 million in total income 🙂
There is grinding .. and then there is smart grinding 🙂
The average person needs 36 hours a day to be okay in what they do.. With a little creative outsourcing, time management and clarity on what you want and don’t want, you can take your plan here and exponentially explode your business with very little effort on your OWN behalf when you decide to learn, implement and become good in a few key skills along the way 🙂 Get the products ladies and gentlemen – you are wasting your time without them all.
To learn more about how to make things happen in 6 months instead of a year, just plan on following my blog and PAY close attention 🙂 🙂
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January 19, 2015 at 7:02 pm - Reply
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