5 Cardinal Sins Of Blogging
David Wood /
January 15, 2015 /
Blogging is the easiest way to start getting traffic, but there’s still room to mess things up.
Here are what I consider to be the 5 cardinal sins of blogging:
Sin #1: Pointless Content
Stop blogging about your damn pets and and your favourite restaurants.
That’s not going to compel anyone to join your email list and buy from you.
The idea of blogging is to publish valuable content and give it away for free. In return the search engines will send you traffic, people will share your content across social networks and you’ll get leads and sales without paying for traffic.
A blog post about nothing useful is a blog post that’s not worth publishing.
Write about things people want to read or learn about. Make it actionable, or interesting or thought provoking.
Use a site called Buzzsumo to look up what other content is popular.
Sin #2: Outrageously Long URL’s And Titles
Search engines are the main source of a blog’s traffic, and they don’t like long titles and URLs.
However, they like to see the URL and title being the same, like this:
By default your WordPress or Kalatu blog will use your entire title as the URL.
The trick is to make your title length under 60 characters.
Sin #3: You Don’t Care
I don’t care why you’re blogging or what you’re blogging about, but if you don’t care it’s going to show.
Your content will be dull and boring to read. Your blog will be lifeless and won’t attract any subscribers.
If you’re finding it difficult to publish a blog post each day in the beginning; it might be time you change what you’re blogging about.
Or get excited.
Sin #4: Stuffing Your Sidebar
I’m not going to show anyone up here, but a couple of hours ago I was on a guy’s blog who was promoting over 10 different offers in his sidebar.
The more actions you ask your visitors to take; the less likely they’ll take any. The clearer your call to action, the more people will follow through and take action.
Clear up your sidebar, have one specific banner that links to your core sales funnel or offer you want to promote. It’s like a science; a person who promotes a dozen offers in their blog’s sidebar doesn’t many any money.
Sin #5: Only Writing On Your Own Blog
Build it and they will come.
That’s hilarious, isn’t it?
One of the best ways to promote your blog is to guest post on other blogs with existing traffic.
To learn how, checkout this post on Kissmetrics.
Bonus Sin #6: Giving Up Too Early
Above everything, the biggest mistake is giving up too early.
Blogging works, just like every marketing strategy.
Sometimes, it can seem like what you’re doing isn’t working. Like your posts aren’t getting any traffic or your visitors aren’t turning into leads.
Sometimes you’re right.
The secret is to keep going, and keep learning how to create more results with every blog post you publish. Slowly, but surely; momentum builds.
A blog post hits page one of Google.
Another blog links to your blog, those links you build increase your rankings.
The first subscriber joins your list, and the momentum speeds up.
It starts with blogging daily, and promoting your posts.
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January 16, 2015 at 9:18 am - Reply
This is an excellent post on blogging David! The one with the long tittles is something I was doing, but will stop! Thanks also for that link about guest bloggers.
January 16, 2015 at 9:39 am - Reply
Thanks again for another awesome post. All six of these tips are golden.
Appreciate you, bro!
January 16, 2015 at 9:57 am - Reply
I have no experience in internet marketing.
January 16, 2015 at 10:09 am - Reply
Thanks for the good wisdom and sugestions, too.
January 16, 2015 at 2:40 pm - Reply
For me the number one is #3. What I learned about building online business is that when I don’t care in what I do then no one else will. Understanding that I create something for REAL people helps in creating something that I care about and I really do. Great post as always Dave 🙂
January 16, 2015 at 2:44 pm - Reply
Thank You. I will check my blogs and processes to see how I can further
improve myself, my blogs and new leads!
January 16, 2015 at 3:29 pm - Reply
Thanks Dave,,,,,your full of It,,,,,,,,,,,,,,,,,,,,,,,,,Awesome VALUE ,,,,that is,,,,,,,
January 16, 2015 at 10:38 pm - Reply
Mr.Wood, You ALWAYS deliver. Thank you for leading from the front! You are my mentor.
January 17, 2015 at 12:58 pm - Reply
Thanks for the look into the 5 cardinal sins of blogging + 1 bonus sin. (haha) I always enjoy reading your posts and learning more info about blogging from them.
January 18, 2015 at 12:42 am - Reply
Thank you again Dave for
Speaking the truth !
You simplify the hard stuff to keep me focused !!
January 18, 2015 at 4:53 am - Reply
21 days is more of a challenge than I thought but I’ll tell you what…if we DIDN’T have the challenge, I’d probably not still be doing a post a day! Amazing how the brain works!
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