I’ve been wanting to publish one of these posts for a while.
Things I wish I knew when I was getting started.
I could spend hours writing this, but I only have about 45 minutes.
This is going to be raw, and uncut.
You’re Responsible For Your Results
Let’s cut the bullshit right here, this business works if you work the business. Excuses don’t get you anywhere.
It’s human nature to look for a scapegoat. It’s a kind of hidden addiction, a deep urge to blame others for your problems.
It’s the same bullshit that makes people blame politicians for their crappy lives, or spend hours talking about how immigrants are taking all the jobs. Baloney.
When people come to me and complain about their business, they all say the exact same thing. In one form or another, but it’s all the same. They’ll say the sales video doesn’t convert high enough, or the products aren’t worth the money, or some other crap about the marketing funnels.
When I ask them real questions; they take their true form; wussies. When asked ‘how many leads are you generating’, they become quiet, or say something dumb like ‘I’m just getting started’.
Everyone who struggles to make money online is simply not getting enough traffic and leads. If you’re getting traffic and leads, selling is kinda easy. You might only be getting one in fifty leads buying, but you’ll still be getting results.
Making more money from there is as simple as learning some marketing, investing in some education. So stop the bullshit, if you’re not getting any traffic or leads. For only $25/month, you can get a Kalatu blog that makes blogging the easiest traffic getting strategy in the world.
Cut the crap, stop making excuses. You can spend years whining and blaming external things for issues, but eventually you’ll realize you’re just talking nonsense. What creates results is action. Which brings me to lesson two.
Focus On A Single Traffic Strategy Every Day
I started blogging in 2009, and saw results quickly because I immersed myself in one marketing strategy.
I set a goal to generate 30 leads a day, and I didn’t rest until I hit that goal. I fired up my old laptop every morning, and started writing. I published 3, 5, sometimes 10+ blog posts every day.
If I could take a break, I didn’t. I knew blogging worked, because I saw other people making money blogging. I came across a homeless man who was selling an eBook about being homeless and making money blogging. The lesson is this:
Doing a hundred different traffic generation strategies is a waste of time, and it stops you from immersing yourself in your business (which is what really creates breakthroughs). Find something that works for you, and stick to it.
For me, I was flat broke, I had no money; but a lot of time. I cranked out content all day, and promoted it. If you’re time poor and cash rich; invest in paid advertising. Focus on getting your traffic to convert.
If you can’t convert your traffic into sales, buying paid traffic is a risk. You’ll still have the leads, but you’ll find it difficult to make your money back right away. Getting to that level requires a lot of skill and a lot of understanding.
Look at how much time and money you have, set a goal for how many leads you want each day and immerse yourself in a traffic generation strategy that makes sense. Focus and focus until you hit your goal.
Build A Tribe, Not An Email List
Nobody wants to join an email list and get spammed with a bunch of business opportunities and affiliate links.
People want to join something cool, a community. They want to hear from a real person, and get valuable information. If you’re only sending out affiliate links you’re not going to make many sales.
If you tell cool stories and sell yourself; you’ll make some sales. If you tell cool stories and also give away valuable content; that’s when you’ll start making A LOT of sales.
Value and attractiveness.
The two metrics of success as an email marketer. Start a blog of some kind, send your subscribers to blog posts. Most people don’t like reading emails for half an hour.
By publishing content on a blog, by creating a video, a podcast or a blog post; the perceived value of your content goes up. Think of your list as your own personal tribe, where you are the leader.
But you’re not the only tribe, there are a lot of them. All competing for the same subscribers. Give value, be consistent and tell stories. Most importantly, always be growing your list. Always be sending emails.
Become A Sexy Person
Someone knocks at your door. You open it.
A scruffy looking dude in blue jeans and a T shirt is standing there. He’s got a few vacuums. With his head pointing kind of down, he looks up at you and says “you wouldn’t want one of these, would you?”.
That’s the kinda thing people unconsciously do all the time in this business.
This business is about selling yourself, and not just your product or company. So ask yourself, if you walked into a room and met yourself for the first time; would you feel compelled to give yourself money?
If not – you have a problem. You’re not attractive enough.
Moving and living on the beach in Costa Rica will give you a few attractiveness points. As will looking all sexy, having a vision and speaking with conviction.
People don’t join me because I give them the most help and hand-hold them; they join me because I’m an attractive person to be around in this business. I get results, give value, tell hilarious stories and have a good time.
It’s the energy you put out there. If you wouldn’t join yourself, you need to focus on becoming the kind of person you would join. A person who is sexy within the context of this business.
Someone who gets stuff done, someone who is consistent. Not something who posts negative crap on Facebook every day and complains about not getting results after publishing 4 blog posts.
Become attractive, give value, be bold; and making sales becomes a heck of a lot easier.
Always Be Closing, Start Marketing Now
The longer you put off mailing your list, hosting that webinar presentation, calling that prospect; the longer it will take you to create results.
You don’t get good at marketing and selling without practice.
“If only I could sell like Dave Wood”.
“What if nobody shows up to my webinar?”.
“What if that lead says no?”.
You know what?
You’re probably not going to sell like me or anyone remotely good for at least 3-12 months.
You might only get 1-5 people show up to your webinar, but you can count on YOUR NEXT webinar being a lot better.
Your lead might say no to you over the phone, but you’ll find it easier to get on the phone with the next lead.
You’re probably going to be terrible at marketing for a few months. You might not even make a single sale, and that’s why only a few percent succeed.
They hustle. You could spend all day thinking about what might go wrong or finding reasons not to do something.
Or you could think what if I do close that lead, and what if people do show up to my webinar. What if you close?
You’ll make money, that’s what. You’ll gain momentum, and see more results, faster.
When I got online and started building my list, I listened to a weekly call by Cedrick Harris.
Cedrick is a beast on the phone, and could sell sand to an Arab.
So I got Cedrick on the phone, and asked him when I should start doing a weekly call.
His answer was “as soon as you have your first subscriber”.
Now maybe you want to do a call, or a webinar. Whatever it is, doing one live event type of training and sales presentation every week is one of the best ways to get GOOD at sales and marketing.
The lesson is simple. As soon as you have one subscriber, always be selling. Always be closing. Send out trainings and sales presentations, offer free coaching calls.
Get on the phone with people, and sell.
Alec Baldwin in ‘Glengarry Glen Ross’ said it best:
The lessons are simple, but few people learn from them.
Quit making excuses, focus your time on getting traffic and leads every day, build loyal subscribers, become a more attractive marketer and above all; always be marketing.