Niche Selection, Testing and Evaluation

Hey Michel,

Did you see my previous email, where I gave you *Part 1* of my short report: 'Niche Selection, Testing and Evaulation' with proper fundamentals? ... I think its the #1 blindspot or stumbling block for most people preventing them from success.

(I'm including a link to Part 1 at the bottom of this email, in case you missed it.)

Today, I want to cover Part 2 of this short report, which talks about identifying 'unique angles' and running 'small market tests' to assess profitability.

IF you already *know* your niche, today you'll learn some key concepts that will help you become more profitable. So it doesn't matter whether you have a niche or not, today's report will be just as important.

Whether you're into:

- Physical products
- AffiliateMarketing
- Digital Products
- Selling Services

Today's report will help you expand your overall traffic base and identify unique angles to use.

Alright, lets dive right into Part 2...


Unique Angle and Testing

You have your niche and you’re really happy about the outcome of your research/efforts. Not so fast! You’ll now have to test the viability of the idea. Otherwise, you risk generating only limited profits or investing in something that will give you mediocre results at best. Also, it’s quite important to focus on uniqueness. If you try to sell a product that’s already being sold by one of your well-established competitors, you’ll find it very difficult to attract and keep a loyal clientele.

So, to get the uniqueness that you need to make profit, consider the following approaches.

Find a Unique Way to Tackle the Niche

It’s very important to address the needs of your prospects in a way that nobody else is capable of.

Look for the sub-niches within the niche and give the general idea a unique spin. Many people have an exact problem and are looking for an exact, rather than a general solution.

You can’t please a large crowd and maintain your competitiveness. Rather, look for a small but rather receptive group of people. This group will have a much more favorable attitude, making it easier for you to start selling.

One of the easiest ways to narrow your focus is to pick a specific demographic and age group in your niche. So, it could be men over 50, or women under 30. Another way to is address people with specific needs (fitness examples: pregnant women, elderly men, injured athletes, etc)

Create the Right Content

You have your small and niche audience, start thinking about the content that will answer the questions that these people have.

Look at what your competitors are doing and once again – opt for uniqueness. You may want to write in-depth articles, look at the story from a different angle, interview industry experts or even create useful infographics.

Freeguides and small ebooks are also great for establishing a relationship with your audience of preference.

Market Your Content

You have great content, now it’s time to make it easy for people to find you.

This is where your marketing strategy comes into play. Social media marketing, partnerships with other blogs and establishing a solid online presence will all drive targeted traffic to your website.

You should also think about participating in forums, other blogs and social media hubs. Many specialized online communities (blogs, forums and social media hubs) are created for the purpose of answering specific questions.

Communicating with the members of the community, answering their questions and building the foundations of long-lasting relationships can have an amazing impact on your long-term profit generation capability.

For example, do other blogs in your niche allow guest posting? Are the forums active and do they have a section for promotion in signature links? Are there active Facebook groups and Redditt sub-reddits you can join?

*In the near future, I'll be doing in-depth guides on maximixing traffic from other people's blogs, forums and social media sites, so stay tuned for that.*

Consider Paid Advertising

Apart from being active on social media and writing great content (which you can outsource), you may consider the putting up some paid Ads to test some of your ideas and landing pages.

Facebook Ads, Google AdWords and StumbleUpon paid are just some of the opportunities to test. These campaigns aren’t particularly expensive to carry out and you’ll get a wealth of information about performance. Use this data to refine your approach in the future and choose the channels that deliver the best results.

Do a Small-Scale Niche Test

The easiest and most convenient way to test the niche is to launch a topical blog with just a handful of articles...send some Facebook Ads or Google Adwords traffic to the blog with a small budget, and see how it performs.

I recommend adding an email optin form and a banner Ad promoting an affiliate offer or your own offer. This way, you can see how many people are taking action.

For setting up email optin form, I recommend getting a 30 day freetrial of Aweber here.

Such a small-scale test will give you instant indication about the popularity of the sub-niche and its scope. In addition, you’ll get to establish the blog and use it for promotion later on.

Questionnaire Checklist

We’ve gone through many details and it’s now time to sum it all up. I believe that a questionnaire or a checklist can be particularly beneficial for finalizing the decision about a niche.

Use the following questionnaire to make sure that the niche you’re about to enter is the right one for you:

  • Have you found a niche that’s evergreen (meaning that the demand will remain unchanged in the years to come)?
  • Are the people looking for solutions in the particular niche, pushed by a problem that’s urgent or something that they passionately desire?
  • How comfortable and knowledgeable are you of the niche? The more you know about it, the easier it will be to carry out an effective marketing campaign.
  • Does keyword research reveal sufficient interest from the audience? What about social media channels and trending tools?
  • How significant is the competition? How many products can you find in the niche? Do you have the ability to offer somewhat unique content or new angles to this niche?
  • Can you find an affiliate program and retailers in the particular niche? Alternatively, will you be capable of developing your own product (whether physical or digital)?


Alright, so if you have your niche identified and you've experience some success, then go ahead and use the Questionnaire Checklist above to identify additional sub-niches and angles to profit from.

Also, 'testing small ideas' using paid traffic with a small budget can be one of the most useful things you can do to grow your business. Its all about testing small ideas before scaling them up.

The next step is to dive into your niche demographics to determine your 'ideal customer profile' and to use emotional triggers to sell at a high level.

Trust me, most online businesses FAIL in identifying their ideal customer profile and using properly matched emotional triggers.

Don't let it confuse my next report, I'll cover this subject in-depth and simplify it for you.

So keep an eye out for my next report: 'Identify Your Ideal Customer Demographic and Use Emotional Triggers to Sell More'.

As always, wishing you explosive success 🙂